What I'm doing right now.
A snapshot of what I'm building, exploring, and thinking about. Updated when something changes.
AI Espresso, a daily AI newsletter
Just shipped and now live. A free weekday email: three stories on AI models, agents, and GTM systems every morning, each with a why it matters, readable before the espresso cools. Built on the site itself, double opt-in, no third-party wrapper.
wojciech.io as a working operating system
The portfolio runs as live proof-of-work: the newsletter, case studies for shipped apps, AI GTM tools documented in public, and insights that show how the systems actually work, not just that they exist.
GTM Agent Starter Pack
Iterating on the Claude Code agent system for B2B outbound. Refining ICP scoring, extending the skills layer, and documenting the architecture for operators who want the system without the SaaS wrapper.
Case studies for Relora, Ads Assistant, Akademia AI
Writing the full build-and-deploy stories for each product: the problem, the system design, the stack decisions, and what it proved.
AI won't fix weak GTM. It will only make the chaos faster. Most B2B companies adding AI to their marketing don't have a capability problem. They have a clarity problem. Unclear ICP, weak positioning, undefined conversion logic. AI amplifies whatever's there, good or bad.
Content is not a publishing calendar. It's a compounding distribution and trust asset. The companies winning with content right now are the ones who treat it as infrastructure, not as a social media obligation.
The best GTM work is boring to describe and obvious in results. Nobody wants to hear about the CRM operating model you built. But it's the thing that's actually compounding.
MCP tooling for GTM workflows
Extending Claude Code agents with custom MCP servers for CRM, research, and content operations.
Audio-first learning formats
Testing completion and retention patterns on Akademia AI: what structure works when you remove the visual layer.
Personal brand as a distribution system
Building in public as a compounding acquisition channel, not for vanity metrics, but as a testbed for GTM hypotheses.
- × Pure branding or PR mandates without commercial architecture
- × Pre-product companies without a defined ICP
- × Strategy-only engagements that don't ship anything
AI Espresso, a day of AI in one sip
Three stories that change the work, under three minutes, weekday mornings.
This is a /now page: a snapshot of what I'm doing at this point in time.
Working on something adjacent
This page changes every few weeks. If what I am shipping right now overlaps with your problem, write me.